Importance of Choosing a Good Domain Name
While thousands of people are setting up websites and everyday a new website or two becomes operative, it is necessary following a few basic steps for setting up and to make operable such websites. First among the steps is selecting and putting in place an attractive and meaningful domain name. Choosing a good domain name can always be very helpful in promoting business online.
Why is it Important for Business?
Choosing a good domain name is important for either the business or the affiliated site because -
- It provides a good idea about the name of the company to all the viewers;
- It can explain adequately what the affiliate site aims for; and
- The domain name should be based on targeted keywords of key phrases.
Problems for Entrepreneurs without Good Domain Name
When there is no brand name available for the site, it will always be prudent to have good domain name for the site as it can give the site instant recognition on the web. Without a good domain name it will become very difficult to establish the website or even making search engine optimization.
Selection of Domain Name
Steps for selection of such domain names would be -
- Preparing a list of names containing targeted keywords or phrases.
- Developing contents relevant to these keywords and matching the domain name.
- It is essential to check whether the keywords or phrases chosen are available.
Domain Name Extensions
For global use the dot com is always the best extension. However for specific zone based customers a different extension like “dot.co.uk” or “dot.co.us” may be required.
Types of Domains for Selection
Broadly speaking there are three types of domain names for selection before the webmaster. These are-
- Exact match domain name that is the strongest of the lot;
- Exact match hyphenated domain that comes next in order; and
- Domain name containing all words.
When one is not available, the other would be the best choice among the three. However, it would always be good avoiding use of numbers. Usually ten, 10, and X all have the same meaning but ten is the clearest of the lot.
Things to Avoid in Choosing Domain Name
Certain factors are there that should be avoided by the webmaster.
- Infringement of URL copyright should be avoided since it could lead to the original owner shutting down the copyist.
- URL should not normally look similar to known brands and must be different from them.
Domain Name Importance
It is the domain name through which a site becomes known to the web surfers. No other information is readily available to them. Hence, the domain name its prefect selection is extremely important for any website to survive and flourish on the web.
Value of Unique Domain Name
A unique domain name just as Google, Yahoo, MSN, or ASK, YouTube, or eBay could be very useful in creating a classy and qualitative domain name. In any case the name should be related to the product or services promoted by the site and one should always avoid numbers and short forms. Hyphen use may confuse the user and that should be avoided too.
Webmaster should never forget registering the domain name with a domain register whether it is a short term venture for 1-2 years or long term venture for 5-10 years. It is important since the search engines take notice of the length of registration.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment